We launched a few months ago and we've gone over Claude CoWork, ChatGPT 101, building GPT's, how to show up on page one of Google and on AI, and much more. All live sessions are recorded and saved for you...
The fastest way in. Live AI workshops every week, the prompts that actually work, and 500+ operators figuring it out together.
Four ways to work with us, from a free account to private 1-on-1. Same systems, same standard - pick the one that fits where your business is right now.
Kick the tires. Free prompts, market breakdowns, and resources to put AI to work this week - no credit card, no sales pitch.
For the agent who refuses to fall behind on AI. Weekly live workshops, the full prompt library, and a room full of people doing the work.
For agents done dabbling. Live group coaching every week, real accountability, and a step-by-step system to grow your numbers.
For team leads and brokers who want a plan built around their business. Private coaching on systems, AI, and marketing - scoped to you.
Before A Brilliant Tribe was a coaching company, it was Lab Coat Agents - the largest real estate community online. The reach is real.
Experienced coaches ready to help you grow your business.
Sam Benner is a real estate marketing and growth-focused coach with a strong emphasis on helping agents improve visibility, branding, and business development strategies. His approach centers around helping agents create consistency, improve positioning, and develop systems that support long-term growth.
Janki Patel is a respected leader in Silicon Valley and Bay Area real estate, with over $625M in sales and a reputation for strategic growth, team leadership, and top-tier client results. As founder of her team since 2012 and consistently ranked in the Top 1% of Realtors®, she’s built a culture rooted in collaboration, mentorship, and high performance. Known for her expertise in online lead conversion, CRM systems, and conversation strategy, Janki now helps agents elevate their businesses with proven tools and real-world coaching. Janki has a new training academy, Janki's Training Academy, to help virtual assistants and realtors with their CRM processes and systems. Also, three years ago, Janki introduced her new virtual assistant company - Global Solutions -to help leverage agents for success.
With 10 plus years in real estate and over 600 homes sold, April is passionate about teaching, accountability, and helping agents crush their goals. As co-founder of The Copper Group, leading a team of 30+ agents with a focus on mentorship, branding, and systems that drive growth. Whether it’s coaching, content creation, or building a solid business foundation, her mission is simple: help agents become the best version of themselves and scale with purpose.
Tristan Ahumada is the founder of A Brilliant Tribe and Lab Coat Agents, a nationally recognized real estate coach, speaker, entrepreneur, and top-producing agent with more than 20 years of experience. He helps real estate professionals leverage marketing, AI, technology, and relationship-driven strategies to grow scalable, successful businesses.
Trenton Bodin is the Director of Technology for A Brilliant Tribe and an expert in CRM systems, AI strategy, lead generation, and digital marketing. He helps real estate professionals leverage technology, streamline follow-up, and build scalable marketing systems that generate measurable business growth.
Mark is a born-and-raised Ventura County local who jumped into the real estate world back in 2014. Coming from a family of real estate investors and property managers, you could say real estate runs in his blood. Before real estate, Mark spent 8 years working in customer service and hospitality—so building trust, reading people, and handling tough conversations come naturally to him. Over the years, he’s built a solid real estate business from the ground up, and now he loves helping other agents do the same. He’s especially passionate about teaching agents how to convert online leads, make scripts sound natural (not robotic), and handle objections without freezing up. He’s also big on systems, because when your backend is smooth, your business runs way easier. Whether you’re just starting out or you’re stuck and ready for a breakthrough, Mark’s all about real-world coaching that’s practical, honest, and gets results.
Blair Ballin is a Phoenix-based Realtor and community builder who founded Living North Phoenix, a Facebook group that has grown into a thriving network of over 20,000 members. What began as an online group has evolved into a powerful real-world community with multiple divisions and a lasting impact. With firsthand experience in building and scaling authentic communities, Blair now helps others start, grow, and strengthen their own groups through proven strategies and tailored programs so they can grow their communities the right way.
Matt Witte is a trusted leader in luxury real estate with over a billion dollars in career sales. With 15+ years of experience, he blends deep market expertise with innovative marketing to connect discerning sellers with elite buyers. Matt’s engaging presence extends beyond real estate—as host of the Emmy-nominated show American Dream and a featured guest on the top-ranked Real Estate Rockstars podcast. Known for his client-first approach, sharp negotiation skills, and strong community ties, Matt ensures every client feels supported, informed, and empowered throughout the entire process.
Nick Baldwin is a veteran real estate agent, coach, and co-founder of Lab Coat Agents, one of the largest real estate communities in the world. With 20 years of experience, he has led top-performing teams, trained thousands of agents, and helped brokerages modernize their marketing and lead generation. Known for his practical, no-fluff style, Nick teaches agents how to simplify their business with better systems, smarter tech, and authentic content to build sustainable, profitable careers.
Tristan Ahumada has sold real estate since 2004 - top 1% nationally - and built Lab Coat Agents into the largest real estate community online, 170,000 agents strong. He started A Brilliant Tribe because most coaching sells motivation and calls it a day. Agents don't need a hype video. They need systems, a handle on AI, and people who'll tell the truth.
“Most agents treat AI like a vending machine - punch in a prompt, grab whatever falls out. Use it like a co-pilot and everything changes.”
Coaching members and agency clients - solo agents, team leads, brokers, and the brands we market for.
I came in doing 18 deals a year. Two Pathfinder cohorts later, I closed 31 - same market, same hours, much better systems.
The AI Community paid for itself in week one. I rebuilt my follow-up with Tristan's prompts and booked three listing appointments
I stopped guessing. The Daily 9 gave my mornings a system, and my pipeline finally looks the same in a slow month as a busy one.
As a broker I needed systems my agents would actually use. The 1-on-1 work gave us SOPs that cut our onboarding time in half.
I'm not a tech person and I was scared of AI. The weekly workshops made it click. Now I write a week of content in 30 minutes.
I came in doing 18 deals a year. Two Pathfinder cohorts later, I closed 31 - same market, same hours, much better systems.
The AI Community paid for itself in week one. I rebuilt my follow-up with Tristan's prompts and booked three listing appointments
I stopped guessing. The Daily 9 gave my mornings a system, and my pipeline finally looks the same in a slow month as a busy one.
As a broker I needed systems my agents would actually use. The 1-on-1 work gave us SOPs that cut our onboarding time in half.
I'm not a tech person and I was scared of AI. The weekly workshops made it click. Now I write a week of content in 30 minutes.
The cohort accountability is the difference. Knowing I report progress every week is why I actually publish instead of planning to.
ABT Conversations rebuilt our funnel and ad stack. We went from chasing cold leads to 22 booked appointments in our first 60 days.
We're a SaaS selling to agents. One webinar to the Lab Coat group put us in front of more buyers than a quarter of paid ads.
Their team runs our whole social presence now. Consistent, on-brand, and actually strategic - our inbound leads doubled in two quarters
We handed ABT our community build and stopped worrying about it. Engagement is up, members are active, and it finally feels like a brand.
The cohort accountability is the difference. Knowing I report progress every week is why I actually publish instead of planning to.
ABT Conversations rebuilt our funnel and ad stack. We went from chasing cold leads to 22 booked appointments in our first 60 days.
We're a SaaS selling to agents. One webinar to the Lab Coat group put us in front of more buyers than a quarter of paid ads.
Their team runs our whole social presence now. Consistent, on-brand, and actually strategic - our inbound leads doubled in two quarters
We handed ABT our community build and stopped worrying about it. Engagement is up, members are active, and it finally feels like a brand.
We currently run some of the biggest campaigns on META and Google from some of the biggest Real Estate companies in world.
Paid ads, a funnel, automated nurture, and AI that books the appointment — managed end to end for real estate, mortgage, and finance. No contract. Cancel anytime.
No recycled tips, no 'rapidly evolving landscape' fluff. Just sharp takes on AI, marketing, and where real estate is actually headed.
Just as we all settled into our post-holiday slump, the government decided to dump 3.5 million pages of Epstein investigative files into the public’s lap. It’s your “New Year, New Trauma” dump and it has effectively turned every social media timeline into a gore episode of true crime, minus the forensic training, and everyone is […]
If you ever wondered what happens when you combine AI tools, minimal guardrails, and Elon Musk’s philosophical allergy to moderation, congratulations. You’re watching it in real time. X is once again attracting regulatory attention, this time over how its in-platform AI chatbot, Grok, is being used to generate non-consensual and, in some cases, deeply illegal […]
Short Answer: Yes. Long Answer: Absolutely Yes, Please Stop Asking. If you’ve ever wondered if real estate agents work weekends, congratulations. You are either new to the internet or have never tried to buy a house while holding a Monday-to-Friday job. Real estate is not a “log off at 5” profession. It’s a “your buyer […]
Less than a tank of gas gets you weekly live AI workshops, the full prompt library, GEO training, and 4,200+ operators in your corner. Cancel any time.
Don't see yours? We'd rather just talk than have you guess. Reach out and an actual human on the team will get back to you.
Get In TouchMost programs sell motivation and call it a day. ABT runs on systems, real AI training, and coaches who are hands-on in the industry. You start free, step up to the AI community at $25/mo, join a Pathfinder cohort, or go private 1-on-1 — so the depth matches your business, not a sales script.
Start free if you’re testing us out. Go AI Coaching Community ($25/mo) if you want weekly AI workshops and the prompt library. Pick Pathfinder if you’re ready for group coaching and accountability. Private 1-on-1 is for team leads and brokers who need a custom plan. Move up whenever.
Both, but it’s built first for solo operators and small teams who want to keep up with AI without hiring a consultant. For $25/mo you get weekly live workshops, the full prompt and playbook library, GEO training, and a private room of 500+ members. Bigger teams usually add Pathfinder or 1-on-1 on top.
