How to Thrive in a Market Shift: Remember the Platinum Rule

brilliant talks market shift real estate agent Jul 19, 2022

The market has shifted, and it will continue shifting and getting more difficult. We are going to see agents drop out of this, and my goal with these free coaching sessions is to make sure to keep as many agents in the business functioning at a high level during this market shift.

It is my way of giving back. This is MY industry, and this is YOUR industry. It’s our duty to help each other grow. When we’re having challenges, we have got to help each other.

So, how can we not only survive but thrive in this shifting market? The answer is to build genuine and long-term relationships, especially with our past clients and core sphere.


When you reach out to your past clients and your core sphere, it is separate from business.

We are trying to do more than just contact them, we want to build a relationship. Part of that is letting them in on what you are doing on a daily basis. Sometimes, it means not bringing up anything about your business until you’ve established that relationship.

 

Things to Remember:

Things change. While real estate was easy to profit from a few months ago, that might not be true in the coming months. Being able to adapt is something we have to continually work on. The one thing that will remain despite the changes is your ability to make people feel. And it is these relationships you’ve built, authentically, that will carry you through the market shift.

Real estate agents that are focusing on getting a deal are more likely to fail out of this business in the next six months. Remember that people want to feel special. They want to know that you are thinking of them outside of the business context.

These are people that have already done business with you before. You are now just establishing a long-term relationship with them. If you keep on bombarding them with business blasts through texts, phone calls, or emails, they will think that you are only interested in getting business from them.

Also, remember that these people are not stupid. If you do successfully connect with them personally, and then the next day or a few days after you bring up business, the authenticity you established will be broken. They would think that you were reaching out to them to try and butter them up for business. And the next time you try to reach out to them? They would no longer trust your intentions.